Why customers make more frivolous purchases via their phones

Using our phones is just a part of everyday life for the majority of people and we have become so attached to them that we check them without really even thinking about it, just like when we leave the house we lock the door or when the bathtub’s full, we turn the tap off without any real effort put into it.

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Our whole online presence has been built to programme us to return to check on a regular basis, with people constantly picking up their phones multiple times per day to check their emails, Facebook, Twitter, and to see how many likes they got. They’ve been designed to make people feel comfortable and connected, so when we have a problem, we instantly turn to our phone. This works in the same way for purchases.

Why do people purchase via their phones?

As we’ve just mentioned, they are designed to be like our friend, so when we have a problem we turn to them. When we feel there’s not enough space in our apartment, for example, we instantly turn to our phones to look for storage solutions. The same goes for when we have an embarrassing health problem we’d really rather not discuss with anybody else – we still trust our phone, so we go online, to search for the problem and then the solution. The constant need to look for solutions to problems we have is fuelling our need to purchase.

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For more information on impulse buying on smartphones, you could look at a report such as http://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html.

Everything has been set up this way, with targeted adverts to make us purchase more. SEO is vital, and London SEO Agency, Elevate UK (https://www.elevateuk.com/seo-services/) can help target keywords to your searches.

So why do we make random purchases?

We go online to make random purchases of stuff that we don’t really need or have much of a purpose for. We just buy it because it feels good and it makes us happy for a while. The whole e-commerce concept was set up around this, and retailers have become smarter, putting up adverts like “people like you also bought”, with a one-click button to buy all three items suggested, rather than just the one item you came to purchase originally.

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