Recent studies have shown that we only have six seconds to attract customers to our store. Using an original showcase might not be enough to get it.Optimized light is needed to make your showcase unique and invite customers to come in. Here are 4 tips to properly illuminate your window:
Prepare the scene and illuminate it
A showcase is like a stage where the protagonists are your products and have to be illuminated correctly. You can not enjoy a show you can not see. First, make sure your window is always illuminated, day and night. Make sure the status of all your bulbs. If your lighting stops working, keep in mind that it is best to always choose the same color temperature and the same chromatic reproduction index. Necessary to maintain uniform illumination.
Be the guide of your attention
Create a show using decorative lighting. Colors that are moved or regulated help to attract attention. All depending on whether you are looking for a pleasant and pleasant atmosphere or a dynamic and brilliant effect. Anyway, you should keep in mind that the walls and floor help to disperse the light. A widely used resource is the use of a built-in bulb to illuminate the object in question and leave the surroundings in the dark. Playing with light and shadows you can guide the attention of your customers to the desired point. The aperture of the light beam is usually between narrow or medium, depending on the size of the object.
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Let the enlightenment not go out of your hands!
Your window should be lit, but this does not mean you have to put all the lights you can. Also, be careful with the lights you choose. For example, neon lights can be very striking, but we run the risk of having an ordinary showcase. On the contrary, other lights can be elegant, but too discreet. If this is the case, we recommend taking the hands of the LED strips. This product can be placed in any corner thanks to its adhesive strip, both in furniture and in walls. In addition, they are available in different colors to create the atmosphere you want.
Choose the right technology
Halogen lamps have been a widely used resource in window display lighting. However, the biggest problem these lamps pose in lighting objects is that they generate heat and UV rays. These two factors can damage illuminated objects causing them to suffer discolorations. In addition, another problem is the great consumption they suppose. By switching to LED you will prevent objects from fading, avoid light generates heat and at the same time save 80% more on your energy costs.
Let your customers not pass by!