It can be very frustrating building a website and spending months marketing it, only to find that you have very few customers and engagement.
Sadly, this problem is something that many website owners can relate to, and it is normally linked to SEO. If you want your website to succeed you need to make sure that it is optimised for search engines, but this can be difficult if you don’t know where to start.
Thankfully, we have your back. Here are 7 more signs you need to better optimise your website for SEO.
You have no blog
According to Forbes, blogging increases search engine traffic, so you should definitely be running a quality blog that is regularly updated.
Your blog features copied content
Lots of websites try to save time by quickly copying content from other blogs, but this can negatively affect your SEO ranking as search engines will penalise duplicated content. You can avoid this by ensuring that all of your content is unique and original.
You’re using the wrong keywords
It is important to use the keywords that users are searching for when they are looking for websites like yours, as if not, your website won’t show up in the search results! Make sure to use industry relevant terms and really try to get into the heads of your users.
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You’re not using local search
If you are a local business you should spend a few minutes registering your business on local directories such as Google Maps, Yelp and Bing.
Other websites are asking your website to stop linking to them
If you are receiving emails from other websites asking if you can remove your links to their site it could mean that your website has been hacked. This could mean that your website is registering as a spam website, which will drastically lower your Google ranking.
You’re not testing your sales
If you have an ecommerce site you should test your sales pages to improve your conversion rates.
You don’t have a custom error page
This means that users will leave your website if they accidentally type in the wrong address, so you should set up a custom error page.