The world of search engine optimisation can be confusing if you don’t have much knowledge or practical experience, but it doesn’t have to be as complex as it may initially seem.
Open a Google My Business account
Localised search results are becoming more important as mobile browsing increases, and opening a Google My Business account and entering your business details will ensure your business appears in local search results for your area of expertise.
Optimise for mobile browsing
More people are browsing the Internet via their smartphones, which means that having a mobile friendly site that allows for easy, on the go navigation is extremely important.
Thoroughly research keywords
Every knowledgeable SEO agency in Dublin, such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html, understands how beneficial it can be to find untapped keywords, as they can set you apart from your closest competitors.
Use Google Search Console
This will highlight how well your website is performing, and tell you if there are any issues that should be corrected.
Understand your audience
You need to know exactly who your audience is, to forge meaningful connections and provide the type of advice they are looking for. Look at which social media sites they typically use and how best to attract their attention.
Examine search engine results
Research the websites that are ranking highly for the keywords you want to target. If they’re typically large multinational corporations, you may struggle to compete, but you will also begin to understand the type of content you should be creating to improve your rankings.
Your website must be secure, and regularly checking for issues should be an important element of your maintenance process.
If you have a business premises, you must claim your premises on Google Maps so that customers know where to find you.
Authenticity is important
Customers don’t want to connect with disingenuous or impersonal businesses. Establish the personality of your brand, and maintain consistency throughout your entire web presence.
Don’t be misled
There are a lot of agencies out there who will promise that they can ensure your website ranks on the first page of results for key search terms. Guaranteeing this is virtually impossible, so be careful.